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eMSG2 our world class email broadcast platform goes from strength to strength! Your database should make you more money than it does Spam, it's not as simplistic as the naysayers make it out to be Liverpool Boat Show May 2011 Customer Innovator Ecommerce in 2020 10 things that every business should know about its customers World Cup 2010 - what are the marketing opportunities?

Enhancer - Data Profiling

Beat the 'Credit Crunch'

Last week's newsletter documented the first section of our 'Beat the Credit Crunch' article. The remainder of Part 1 follows with some simple and practical ways to help you to achieve marketing success during these difficult financial times.

MIG offers some simple tips for managing your consumer data

A massive increase in online shoppers has left retailers with a wealth of consumer data which, if used effectively, could help segment databases and target customers for future sales campaigns. For those retailers that find their database systems creaking under the weight of that data, MIG offers some simple ideas on how to make use of it throughout the year.

Using eCRM insights to improve demand generation efforts

By William E. Duffy (Managing Partner for iKnowtion) Published by The Wise Marketer in February 2006. In this article, William Duffy of iKnowtion explores the reasons why more marketers haven't used what they've learned about eCRM to improve the effectiveness of demand generation...

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