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iNews - Email Newsletter

iNews Success







iNews is a content management system that enables production of online newsletters that can be used to update members of staff and customers easily and quickly. iNews will enable even a novice user to create a powerful and personalised newsletter, and generate HTML at the click of a button. For further information please click here.

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Ideal Shopping opt for MIG’s ‘Intelligent Marketing’ Suite

Ideal Shopping plc, the UK’s leading television shopping channel company, have signed up to use The Marketing Innovation Group’s (MIG) ‘Intelligent Marketing’ suite. The agreement sees Ideal taking licences for MIG’s Database Tools (Data Innovator and Data Interrogator), and eCommunications Tools (iNews and e-Msg). In addition, MIG will manage the data and e-communications on behalf of Ideal to develop a full eCRM solution and ensure full benefit is extracted from the digital marketing tools.

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5 Tips to Improve Your Online Search Visibility Through Email Newsletters

A Stanford University study has found 90% of the population say email is their number 1 online activity; their number 2 being searching. Another study found 67% of people said the internet was their first resource to research a purchase. This demonstrates the importance of both email contact and search visibility in any digital marketing strategy. And real power comes when you combine the two, so below we offer 5 top tips on how to do just that.

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E-Newsletters 1 Year On: A Case Study of London Chamber of Commerce

In Summer 2006, London Chamber of Commerce and Industry (LCCI) signed to use the Marketing Innovation Group’s (MIG) email marketing communications package. The purpose was to produce a range of electronic-newletters which would ensure consistent branding and streamline their communication to existing members. They hoped to reach a wider range of members, reduce cost, and improve analysis by monitoring their online marketing efforts.

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United Utilities Implement MIG’s Intelligent Email

To promote their new Total Pipework Solutions programme, United Utilities have signed up to an intelligent email programme from the Marketing Innovation Group (MIG). The programme will use a number of MIG’s Intelligent Marketing Solutions. These solutions will enable United Utilities to target prospective clients with professional electronic newsletters and iBrochures, helping to raise awareness of water issues in an interesting and informative way. 

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PDF Accounts for 20% of Spam

Email spammers are known to be highly creative and versatile in their attempts to bypass spam filters.  For years, image spam has been very popular, with spammers using a variety of different techniques to randomise their images, making detection more difficult.  However, as the anti-spam community have improved their image processing techniques, spammers are increasingly switching to a new format: PDF.

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Scotts of Stow sign up to MIG’s intelligent email platform

Scotts of Stow, the multi-channel kitchen, home and garden ware specialists, have signed a new contract to use the intelligent email platform provided by the Marketing Innovation Group (MIG). Utilising key parts of MIG’s unique Intelligent Marketing toolkit, the intelligent email platform combines data intelligence using the Data Interrogator tool, the iNews content management and HTML generation tool, and the e-MSG email despatch platform.

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Global warming leads to surge in online shopping

A recent report in The Retail Bulletin claims the worst June weather ever in the UK has turned shoppers away from the high street, to online shopping.

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LCCI promotes iNews and email marketing to its members as a re-sale partner

The London Chamber of Commerce and Industry LCCI has today announced that it is to promote MIG's iNews platform to its members.  Members of the London Chamber will be able to take up a special 'Member Offer' to subscribe to the solution.

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Manchester Solutions choose iNews and MIG’s e-MSG email platform

After an initial trial of email Newsletters, Manchester Solutions has taken the licence to use the e-MSG email platform and its web based iNews solution. These solutions have been developed by Knutsford-based Marketing Innovation Group, a member of Greater Manchester Chamber. They form part of their ‘Intelligent Marketing®’ tool kit designed to help marketing and non-marketing people easily and effectively develop the value of their customers via the web. 
 

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Rileys – Snooker club operator pots gold with interactive media integration

Nikky Geairns of Rileys receving the gold awardRileys have benefited from a multi-media campaign using SMS text, email and traditional direct mail to re-activate membership subscription. The campaign was tested in early 2006 and has now become the standard way to advise members their membership is due to lapse, replacing the direct mail system used previously. 
Nikki Geairns of Rileys is seen here receiving the Gold Award.

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Tax saving opportunities

The 2007 budget will be a trigger for many to think about how they plan their finances.

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iNewsletters - Number One for ROI.

MIG's iNews Solution

Internet guru Dr Jakob Nielsen (described by Business Week as one of the World's foremost experts in the Website arena) normally focuses on usability, but in this recent article looked at Internet tactics with a particularly high return on investments. 

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London Chamber of Commerce choose iNews and MIG’s e-MSG email platform

After an initial trial of email Newsletters, the London Chamber of Commerce has taken the licence to use the e-MSG email platform and its web based iNews solution. The iNews solution has been developed by the Marketing Innovation Group as part of their ‘Intelligent Marketing®’ tool kit designed to help marketing and non-marketing people easily and effectively develop the value of their customers via the web.

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How to get the most from our i-Survey Software

Data Innovation's iSurvey product enables the posting, tracking and analysis of survey data online.

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powered by e-innovation
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Process huge amounts of data to create effective marketing campaigns