MIG launch 'Email Exchange' with 50m records

MIG has exclusively secured a ‘significant’ permission based email database of some 50m pan European records from an on-going and current consolidation of 14,000 sources of data. It includes over 20m UK consumer email addresses from on-line purchasing sources and over 5m businesses addresses largely obtained from permission registrations from exhibitions and conferences and so includes job titles and purchasing responsibilities.  Initially, only clients of MIG will have access to the data although this is being built as an on-line tool ‘Target Prospector’ which is scheduled for launch later in the year with the web based Intelligent Marketing platform. Existing clients of MIG will benefit from special prices and in some cases FREE email data.  MIG has also announced that it will match any contract price for any business wishing to switch to this more inclusive solution.

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