MIG offers some simple tips for managing your consumer data

A massive increase in online shoppers has left retailers with a wealth of consumer data which, if used effectively, could help segment databases and target customers for future sales campaigns. For those retailers that find their database systems creaking under the weight of that data, MIG offers some simple ideas on how to make use of it throughout the year.

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Database and Analytics Tools Key to Online Success

A recent survey conducted in North America has revealed online marketers' priorities are firmly rooted in database and analytics, with 67% allocating additional resources to this area.  The survey also found 45% of marketers are now spending over $500,000 on online marketing, compared with only 37% in 2006.

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Validation is more effective than normal data hygiene and suppression

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files. Data Validator, one of MIG’s Intelligent Marketing Solutions, has been designed to be easy to use with no expert knowledge of data cleaning required. Combine this with online availability 24 hours a day and businesses really can take control of the process themselves. And in an unusual twist MIG recommend you don’t use parts of its capability. 

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Scotts of Stow endorse MIG’s online data hygiene tool

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files.  

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Farming The Future Of Your Business - Locking in future custom

This is the first of several articles that focus on customers, not products, systems, the internet or ideal locations or efficient logistics. Customers are those people who pay for our lifestyles, the people who many retailers say they love but just don’t want to know! I have been marketing to customers for 30 years. In the last 10 years, we have been working on marketing solutions that empower sales and marketing people with the tools they need to understand and communicate with the providers of their income, past, present and future. 

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London Chamber of Commerce choose iNews

After an initial trial of email Newsletters, both the London Chamber of Commerce and the Manchester Chamber of Commerce have taken the licence to use the e-MSG email platform and its web based iNews solution. The iNews solution has been developed by the Marketing Innovation Group as part of their ‘Intelligent Marketing®’ tool kit designed to help marketing and non-marketing people easily and effectively develop the value of their customers via the internet.

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iBrochures take on the WOW factor!

iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution. WOW (literally ‘who or what’) reports can be viewed on line to measure the success of marketing campaigns as they unfold.

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Using eCRM insights to improve demand generation efforts

By William E. Duffy (Managing Partner for iKnowtion) Published by The Wise Marketer in February 2006. In this article, William Duffy of iKnowtion explores the reasons why more marketers haven't used what they've learned about eCRM to improve the effectiveness of demand generation...

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Customer Farming - Sowing the seeds of success

All of the stages of the Customer Farming® process are vital but perhaps one of the most easily forgotten, but easiest to do is the stage we describe as 'Sowing the Seeds'.

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