Leaders in Football is the world's most exclusive football business event where 1,000 senior executives linked to International Clubs, Leagues, Federations and Brands come together to learn, network and do business. This year’s event takes place at Chelsea Football Club on the 7th and 8th of October. MIG are privileged to have the opportunity to attend the event this autumn and brush shoulders with the most significant business contacts in the football world.

With Royal Mail strikes looming, now is the time to append email addresses to your customer base and take this opportunity to switch your business communications online. Email marketing has many benefits – it is much cheaper than direct mail, therefore allowing your budget to stretch further; it is an environmentally friendly alternative to direct mail, therefore reducing your carbon footprint; and communications are fast and reliable, ensuring your customers receive the information when you intend them to.

Retail experts are predicting that on-line retailers will benefit from the onset of swine flu.

The Marketing Innovation Group, the UK’s leading digital marketing business has recently launched a second broadcast email platform to provide added power and functionality for its clients.

MIG have exclusive access to a new data source of planning permission applications. This will help ensure better campaign responses by targeting specific criteria identified within the data. Not only can you select from these criteria, but the nature of the application can be a good indicator of both the wealth and purchasing requirements of a household.

Friday 15^th August saw Aquarium Software finalise a contractual agreement to use MIG’s digital marketing tools iNews and e-MSG. Pictured left are Mark Colonnese, Director of Aquarium Software, and Louise Smith, Account Manager of MIG.

Customer retail interaction specialists, The Marketing Innovation Group (MIG) and Pixel Inspiration, the digital signage agency have announced that they have formed a strategic partnership to deliver an Interactive Store Window (ISW) solution for high-street retailers. Pictured left is Rob Bielby C.E.O for the Marketing Innovation Group and Nikk Smith Pixel Inspirations Technical Director.

MIG has exclusively secured a ‘significant’ permission based email database of some 50m pan European records from an on-going and current consolidation of 14,000 sources of data. It includes over 20m UK consumer email addresses from on-line purchasing sources and over 5m businesses addresses largely obtained from permission registrations from exhibitions and conferences and so includes job titles and purchasing responsibilities.  Initially, only clients of MIG will have access to the data although this is being built as an on-line tool ‘Target Prospector’ which is scheduled for launch later in the year with the web based Intelligent Marketing platform. Existing clients of MIG will benefit from special prices and in some cases FREE email data.  MIG has also announced that it will match any contract price for any business wishing to switch to this more inclusive solution.

The commercial training arm of the British Red Cross has signed up to MIG’s Intelligent Marketing platform to employ digital marketing techniques to increase sales of their nationwide first aid training courses.

The London Chamber of Commerce and Industry (LCCi) has announced it has renewed its licence to use the web based ‘Intelligent Marketing® platform designed to help businesses harness digital marketing technology. LCCi use the iNews, e-MSG and iSurvey solutions that are part of the platform to regularly communicate with their membership; with several people within the organisation able to exploit the technology via the web platform.

Although the Internet has changed the way we can shop by increasing the speed and ease of buying products, online shoppers are not necessarily impulse buyers.  They prefer to make a considered purchase and will plan ahead, view products, compare prices and do their research before rushing in, according to research conducted among Comet customers.  

LBM the UK's leading data, insight and contact company has signed an agreement to extend its use of MIG's e-MSG email/SMS platform for 2008. The new agreement extends the use of the platform to access added intelligence from future and historic email performance and increases LBM's capabilities.

LBM Group Sales & Marketing Director John Lord, Marketing Director Richard Payne-Gill  and Rob Bielby MIG's CEO (Standing) after the signing on Friday.

LBM is the fastest growing direct marketing company in the United Kingdom, has taken the first licence to resell the e-MSG email platform provided by the Marketing Innovation Group.  The agreement will enable LBM to offer both B2B email prospect data and an email platform to enable its clients to effectively communicate with and report on email campaigns.

e-MSG (www.e-msg.co.uk) the broadcast email and SMS web platform is to be acquired by The Marketing Innovation Group (MIG – www.m-i-g.com) as part of a deal providing e-MSG with the first re-seller licence for MIG’s recently launched iNewsletter solution.  The deal will ensure MIG moves into the top five broadcast email businesses in the UK delivering over 11 million permission based emails every month.

iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution. WOW (literally ‘who or what’) reports can be viewed on line to measure the success of marketing campaigns as they unfold.

MIG’s iBrochure is the solution of choice amongst the leading multi-channel retailers this Christmas. These include Asda, Debenhams, The Pier, Viking Direct and Viking At Home who have all chosen MIG for their Christmas 2006 digital catalogues. Amidst much activity in the marketplace this year for page turning software, these major retailers have selected the UK’s first and world’s most advanced solution - MIG’s iBrochure intelligent marketing platform.