A massive increase in online shoppers has left retailers with a wealth of consumer data which, if used effectively, could help segment databases and target customers for future sales campaigns. For those retailers that find their database systems creaking under the weight of that data, MIG offers some simple ideas on how to make use of it throughout the year.

We have all experienced the desire to see what has happened in a recent campaign, wanted to count the number of customers or prospects that meet the specification for the next campaign or just wanted to access this week's customer KPI's, only to be told to request it from IT.  Our deep inward sigh reflecting that we know that IT have a priority list as long as your arm and that we will be some way down it.

Imagine then an application that sits on your desk top, it can be accessed securely via the web so all you need is web access.  The query wizard allows you to build complex queries without any data or SQL skills. The ability to combine data from any legacy system, search on any field, add in campaign costs and automatically re-run pre-determined queries.

We call it Data Interrogator, built by data and IT people to be used by marketing people!