As the e-commerce industry continues to grow and costs for print and distribution increase, there has never been a better time to bring your catalogue online. An iBrochure is an online catalogue which incorporates revolutionary page-turn technology, moving imagery, incorporation of film and sound as well as ‘send to friend’ facilities.

This unique iBrochure produced by MIG is a single catalogue but appears in 3 languages, English, Spanish and Catalan depending on the user’s preference selected when opening.  The catalogue itself can also be updated at will by amending the product item database that provides content for the catalogue.  Please click here to visit the iBrochure.

Online fashion retail is becoming 'fashionable' and more big name retailers are debuting transactional websites. MIG are looking to help these newcomers follow in the footsteps of the bold retailers who braved the skeptics of this predominantly cautious web market and remove the barrier to the tangible nature of the product in online sales.

MIG has launched the first of a new type of dynamic iBrochure using the the Intelligent Marketing Platform that is controlled by the client themselves, in this case The British Red Cross.  MIG has several dynamic iBrochures running where the content is updated internally to reflect the current stock position or changing prices for clients like GemsTV.  This new version links MIG's iPublisher with iNews within the web based Intelligent Marketing platform so that a client can log in and change the content on the pages.

Do you want to:-

·         Reduce the amount of paper used in literature?

·         Reduce the cost to distribute documentation?

·         Reduce the initial cost of development?

·         Reduce the cost of on-going maintenance?

·         Provide a stunning visual impact for readers?

·         Reduce your carbon footprint?

The good news is that with iBrochures, you can!

Although the Internet has changed the way we can shop by increasing the speed and ease of buying products, online shoppers are not necessarily impulse buyers.  They prefer to make a considered purchase and will plan ahead, view products, compare prices and do their research before rushing in, according to research conducted among Comet customers.  

Online sales are surging, eCommerce has truly come of age and there are a number of retailers who are enjoying significant business via multiple channels, and some of these guys still think that they are involved in direct home shopping.....wrong!!

But take heart: For the most part, the metrics that matter for your e-commerce site are the same as or similar to metrics that were around long before “click to buy” became a familiar phrase. There are, though, a few twists of which you should be aware.

iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution. WOW (literally ‘who or what’) reports can be viewed on line to measure the success of marketing campaigns as they unfold.

MIG’s iBrochure is the solution of choice amongst the leading multi-channel retailers this Christmas. These include Asda, Debenhams, The Pier, Viking Direct and Viking At Home who have all chosen MIG for their Christmas 2006 digital catalogues. Amidst much activity in the marketplace this year for page turning software, these major retailers have selected the UK’s first and world’s most advanced solution - MIG’s iBrochure intelligent marketing platform.

The cannibalisation of print content to online is complementing rather than endangering the future of the UK press, according to a report compiled by Deloitte. The survey, which was conducted in association with the UK Association of Online Publishers (AOP), asked 30 UK publishing firms their opinion on the future of digital publishing, with 70% of those polled not perceiving online content as a threat to print.

Newspaper and magazine publishers, besieged by the rising costs, tumbling circulation and the frustration of giving their content away on Web sites, are gradually turning to electronic editions as an alternative to print. The technology is in place and vendors are in the marketplace offering to convert print publications to digital facsimiles, experts agree that the evolution of electronic editions is in its early stages.

Consumers demand the convenience offered by direct response and are shopping at levels never seen before. And they are choosing to purchase through multiple DR distribution channels.

The number one question we get asked by every newcomer to our business is, 'how much does it cost to build an iBrochure', they used to ask me the same question about websites. What do these people want to hear? They want to hear a low number so they can go ahead with their plans.