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eMSG2 our world class email broadcast platform goes from strength to strength! Your database should make you more money than it does Spam, it's not as simplistic as the naysayers make it out to be Liverpool Boat Show May 2011 Customer Innovator Ecommerce in 2020 10 things that every business should know about its customers World Cup 2010 - what are the marketing opportunities?

WoW - 'Who or What'

A Gem of a Solution for Christmas

As loyal readers of our newsletter throughout 2007, we would like to show our thanks by giving you a very special preview of a unique solution and an opportunity for you to bag a real gem of a bargain as well. Gems TV have allowed us to give you this preview and explain the solution. As a case study it will also show you how to successfully deploy integrated successful digital marketing, whatever your business. To see the solution use this link.

MIG Produce Clearance iBrochure for GemsTV

The Marketing Innovation Group (MIG) are producing a brand new clearance iBrochure for GemsTV, the UK’s leading dedicated television home shopping retailer of coloured gemstone jewellery. The aim is to develop an effective means of disposing of remnant stock. The iBrochure will be custom-built by MIG who will also be managing changes to the brochure as stock sells out using its new dynamic iPublisher platform.

The Pier adopts MIG’s iBrochure to exploit Web 2.0

Having exhaustively tested The Marketing Innovation Group’s (MIG) iPublisher platform over the past 12 months, The Pier has extended its contract with MIG to provide iBrochures into the future. The iBrochures are distributed to the Pier’s email database and through an animated link on their website home page.

iBrochures take on the WOW factor!

iBrochures produced by MIG, the multi-channel retail strategy and solutions business, have been further enhanced with the addition of a real ‘wow factor’ from the on-line reporting suite sitting behind their market-leading solution. WOW (literally ‘who or what’) reports can be viewed on line to measure the success of marketing campaigns as they unfold.

Measuring Marketing Effectiveness tops UK Marketers list of Challenges

The importance of measuring return on investment (ROI) on marketing spend was highlighted again in the DMA Consus report. UK Marketing Directors/Senior Marketers cited measurement of marketing effectiveness as their Number1 challenge.

Catalogs Continue to Shift Online

It may not seem like it as you pull all those bulky catalogs out of your mailbox, but the catalog business is moving online. According to the 2006 edition of 'The National Directory of Catalogs,' from Oxbridge Communications, the number of product catalogs in North America that were available only in an online format nearly doubled in 2005.

Using eCRM insights to improve demand generation efforts

By William E. Duffy (Managing Partner for iKnowtion) Published by The Wise Marketer in February 2006. In this article, William Duffy of iKnowtion explores the reasons why more marketers haven't used what they've learned about eCRM to improve the effectiveness of demand generation...

e-innovation iBrochures

Build and maintain your own interactive catalogues and brochures

Textfor...

Capture valuable data and sell direct to every customer with a mobile phone

iNews - build and dispatch your own intelligent emails

Create intelligent multimedia email campaigns

email dispatch engine - UK

Send your email campaigns using our powerful email and SMS dispatch service

WoW - Advanced reporting package

Powerful on-demand reporting at the touch of a button

iSurvey

Analyse online survey data

Target Prospector

Powerful B2B online data count engine

Data Enhancer

Online data enhancement tool

Data Validator

Keep your customer database up to date

Data Innovator

Process huge amounts of data to create effective marketing campaigns