For an average cost of around 30-40p per record MIG can append an email address which can ultimately double your sales. For almost 10 years MIG have been working with businesses to migrate them towards a multi-channel approach as we have always believed that customer contact was the key, not the channel. In doing so many of these businesses have managed to dramatically increase their sales. The historic problem that marketers face is a lack of email addresses in their database, but this no longer needs to be a problem.

Call MIG now on 01565 653000 to arrange a free review detailing how you can increase sales through building an email database.

Last week's newsletter documented the first section of our 'Beat the Credit Crunch' article. The remainder of Part 1 follows with some simple and practical ways to help you to achieve marketing success during these difficult financial times.

Do you want to:-

·         Reduce the amount of paper used in literature?

·         Reduce the cost to distribute documentation?

·         Reduce the initial cost of development?

·         Reduce the cost of on-going maintenance?

·         Provide a stunning visual impact for readers?

·         Reduce your carbon footprint?

The good news is that with iBrochures, you can!

The challenge facing the direct marketing industry since the introduction of the ‘Electoral Administration Act’, whereby voters were given the option not to have their electoral details available commercially, has increased immensely.  The percentage of people deciding not to let their Electoral Roll details be used for direct mail purposes in 2007 hit 39.75%, an increase of 2.94% on last year's register (according to information services company Experian).

Having famously spent many years promoting gone-away and bereavement suppression as a ‘no-brainer’, I am now going to be perhaps somewhat controversial and say if I had my time over again, and access to the technology now available, I would not have been so bold and probably would have saved a lot of money, writes Rob Bielby, Chief Executive of the Marketing Innovation Group.

MIG’s iBrochure is the solution of choice amongst the leading multi-channel retailers this Christmas. These include Asda, Debenhams, The Pier, Viking Direct and Viking At Home who have all chosen MIG for their Christmas 2006 digital catalogues. Amidst much activity in the marketplace this year for page turning software, these major retailers have selected the UK’s first and world’s most advanced solution - MIG’s iBrochure intelligent marketing platform.