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eMSG2 our world class email broadcast platform goes from strength to strength! Your database should make you more money than it does Spam, it's not as simplistic as the naysayers make it out to be Liverpool Boat Show May 2011 Customer Innovator Ecommerce in 2020 10 things that every business should know about its customers World Cup 2010 - what are the marketing opportunities?

Case Study & Strategy

Beat the 'Credit Crunch'

Last week's newsletter documented the first section of our 'Beat the Credit Crunch' article. The remainder of Part 1 follows with some simple and practical ways to help you to achieve marketing success during these difficult financial times.

MIG offers some simple tips for managing your consumer data

A massive increase in online shoppers has left retailers with a wealth of consumer data which, if used effectively, could help segment databases and target customers for future sales campaigns. For those retailers that find their database systems creaking under the weight of that data, MIG offers some simple ideas on how to make use of it throughout the year.

Multi-Channel Customers Are More Profitable

Research published by BT has highlighted the importance of positive investment in a multi-channel approach; a channel hopping customer tends to be more profitable as they are more likely to engage in cross-selling and up-selling.

E-Newsletters 1 Year On: A Case Study of London Chamber of Commerce

In Summer 2006, London Chamber of Commerce and Industry (LCCI) signed to use the Marketing Innovation Group’s (MIG) email marketing communications package. The purpose was to produce a range of electronic-newletters which would ensure consistent branding and streamline their communication to existing members. They hoped to reach a wider range of members, reduce cost, and improve analysis by monitoring their online marketing efforts.

PDF Accounts for 20% of Spam

Email spammers are known to be highly creative and versatile in their attempts to bypass spam filters. For years, image spam has been very popular, with spammers using a variety of different techniques to randomise their images, making detection more difficult. However, as the anti-spam community have improved their image processing techniques, spammers are increasingly switching to a new format: PDF.

Validation is more effective than normal data hygiene and suppression

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files. Data Validator, one of MIG’s Intelligent Marketing Solutions, has been designed to be easy to use with no expert knowledge of data cleaning required. Combine this with online availability 24 hours a day and businesses really can take control of the process themselves. And in an unusual twist MIG recommend you don’t use parts of its capability.

An Unfair Advantage from 'Intelligent Marketing'

The Marketing Innovation Group (MIG) is applying its knowledge of customer and transactional data to add an extra dimension to the effectiveness of broadcast email. Using its recently launched Data Interrogator tool, MIG is able to significantly improve email performance.

Broadcast email ‘a marketing solution not a communication commodity’

Leading on-line retailers sign into MIG’s e-MSG platform, an email and sms platform, as part of a marketing solution. The real potential of email and SMS as an interactive means of communicating with consumers is being realised by MIG and its clients after almost 7 year’s experience in the market.

What exactly do you do?

Rob Bielby, of MIG writes, As chief executive of a business that is over 20 years old, too many people still ask me what it is that we do? Perhaps a bizarre question to a marketing business but these days the intricacies of some of our solutions sometimes make me feel a bit like Q showing James Bond the latest technology. What we do is very simple, we 'add value'. This week ex-chairman of McCann Erickson, Brian Child concluded rather succinctly that we give businesses an 'unfair advantage'!

E-Retail Rockets 55%

The latest monthly review from IMRG (Interactive Media in Retail Group), has seen the IMRG Index climb to 3430 in June, thanks to online sales worth £3.5 billion. With a 55 percen annual increase, the growth in online retail shows no sign of slowing. Multi-channel support businesses like MIG welcomed the recent report from IMRG.

Scotts of Stow endorse MIG’s online data hygiene tool

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files.

iNewsletters - Number One for ROI.

Internet guru Dr Jakob Nielsen (described by Business Week as one of the World's foremost experts in the Website arena) normally focuses on usability, but in this recent article looked at Internet tactics with a particularly high return on investments.

Farming The Future Of Your Business - Locking in future custom

This is the first of several articles that focus on customers, not products, systems, the internet or ideal locations or efficient logistics. Customers are those people who pay for our lifestyles, the people who many retailers say they love but just don’t want to know! I have been marketing to customers for 30 years. In the last 10 years, we have been working on marketing solutions that empower sales and marketing people with the tools they need to understand and communicate with the providers of their income, past, present and future.

Mobile users engaged only with relevant ads or content: Forrester report Jan 07

Rob Bielby is the Product and Development Director for MIG. January 2007 will see the latest innovation from MIG in mobile marketing, the new service is called "Txt4Bro" and will deliver content across different channels, in particular our platform will deliver an iBrochure directly to your desktop from your mobile phone, and all with permission based data capture! On the same subject here is some insight from our friends at Forrester.

Asda chooses MIG’s iBrochure platform for Christmas 2006.

MIG’s iBrochure is the solution of choice amongst the leading multi-channel retailers this Christmas. These include Asda, Debenhams, The Pier, Viking Direct and Viking At Home who have all chosen MIG for their Christmas 2006 digital catalogues. Amidst much activity in the marketplace this year for page turning software, these major retailers have selected the UK’s first and world’s most advanced solution - MIG’s iBrochure intelligent marketing platform.

Catalogs Continue to Shift Online

It may not seem like it as you pull all those bulky catalogs out of your mailbox, but the catalog business is moving online. According to the 2006 edition of 'The National Directory of Catalogs,' from Oxbridge Communications, the number of product catalogs in North America that were available only in an online format nearly doubled in 2005.

Using eCRM insights to improve demand generation efforts

By William E. Duffy (Managing Partner for iKnowtion) Published by The Wise Marketer in February 2006. In this article, William Duffy of iKnowtion explores the reasons why more marketers haven't used what they've learned about eCRM to improve the effectiveness of demand generation...

Sowing the Seeds

All of the stages of the Customer Farming® process are vital but perhaps one of the most easily forgotten but easiest to do is the stage we describe as 'Sowing the Seeds'. The basic premise for this stage is the subliminal delivery of information amongst your customers, past present and future that makes the selling process far easier. The process becomes easier because customers become buyers and you don't have to sell to them. I have often said that if marketing people were any good we wouldn't need sales people and the point that I make is this “ it is not what you know and it is not who you know but who knows you that makes you successful!”.

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Case Study & Strategy

Case Study & Strategy

Beat the 'Credit Crunch'

Last week's newsletter documented the first section of our 'Beat the Credit Crunch' article. The remainder of Part 1 follows with some simple and practical ways to help you to achieve marketing success during these difficult financial times.

MIG offers some simple tips for managing your consumer data

Multi-Channel Customers Are More Profitable

Research published by BT has highlighted the importance of positive investment in a multi-channel approach; a channel hopping customer tends to be more profitable as they are more likely to engage in cross-selling and up-selling.

E-Newsletters 1 Year On: A Case Study of London Chamber of Commerce

PDF Accounts for 20% of Spam

Validation is more effective than normal data hygiene and suppression

An Unfair Advantage from 'Intelligent Marketing'

The Marketing Innovation Group (MIG) is applying its knowledge of customer and transactional data to add an extra dimension to the effectiveness of broadcast email. Using its recently launched Data Interrogator tool, MIG is able to significantly improve email performance.

Broadcast email ‘a marketing solution not a communication commodity’

What exactly do you do?

E-Retail Rockets 55%

Scotts of Stow endorse MIG’s online data hygiene tool

Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files.

iNewsletters - Number One for ROI.

Internet guru Dr Jakob Nielsen (described by Business Week as one of the World's foremost experts in the Website arena) normally focuses on usability, but in this recent article looked at Internet tactics with a particularly high return on investments.

Farming The Future Of Your Business - Locking in future custom

Mobile users engaged only with relevant ads or content: Forrester report Jan 07

Asda chooses MIG’s iBrochure platform for Christmas 2006.

Catalogs Continue to Shift Online

Using eCRM insights to improve demand generation efforts

By William E. Duffy (Managing Partner for iKnowtion) Published by The Wise Marketer in February 2006. In this article, William Duffy of iKnowtion explores the reasons why more marketers haven't used what they've learned about eCRM to improve the effectiveness of demand generation...

Sowing the Seeds