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eMSG2 our world class email broadcast platform goes from strength to strength! Your database should make you more money than it does Spam, it's not as simplistic as the naysayers make it out to be Liverpool Boat Show May 2011 Customer Innovator Ecommerce in 2020 10 things that every business should know about its customers World Cup 2010 - what are the marketing opportunities?

Innovator - Consolidating Legacy Data Systems

MIG offers some simple tips for managing your consumer data

A massive increase in online shoppers has left retailers with a wealth of consumer data which, if used effectively, could help segment databases and target customers for future sales campaigns. For those retailers that find their database systems creaking under the weight of that data, MIG offers some simple ideas on how to make use of it throughout the year.

Database and Analytics Tools Key to Online Success

A recent survey conducted in North America has revealed online marketers' priorities are firmly rooted in database and analytics, with 67% allocating additional resources to this area. The survey also found 45% of marketers are now spending over $500,000 on online marketing, compared with only 37% in 2006.

Ideal Shopping opt for MIG’s ‘Intelligent Marketing’ Suite

Ideal Shopping plc, the UK’s leading television shopping channel company, have signed up to use The Marketing Innovation Group’s (MIG) ‘Intelligent Marketing’ suite. The agreement sees Ideal taking licences for MIG’s Database Tools (Data Innovator and Data Interrogator), and eCommunications Tools (iNews and e-Msg). In addition, MIG will manage the data and e-communications on behalf of Ideal to develop a full eCRM solution and ensure full benefit is extracted from the digital marketing tools.

Using eCRM insights to improve demand generation efforts

By William E. Duffy (Managing Partner for iKnowtion) Published by The Wise Marketer in February 2006. In this article, William Duffy of iKnowtion explores the reasons why more marketers haven't used what they've learned about eCRM to improve the effectiveness of demand generation...

What use is data if it is inaccurate?

In this modern data age to have invalid and incorrect data is virtually unnecessary. The only issue remaining is whether to pay or not for the updated data or discard or archive it and focus your efforts on the customers and prospects that you do know exist.

Intelligent Marketer™

The military define 'Intelligence' as the product resulting from the collection, evaluation, analysis, integration and interpretation of all available information.

e-innovation iBrochures

Build and maintain your own interactive catalogues and brochures

Textfor...

Capture valuable data and sell direct to every customer with a mobile phone

iNews - build and dispatch your own intelligent emails

Create intelligent multimedia email campaigns

email dispatch engine - UK

Send your email campaigns using our powerful email and SMS dispatch service

WoW - Advanced reporting package

Powerful on-demand reporting at the touch of a button

iSurvey

Analyse online survey data

Target Prospector

Powerful B2B online data count engine

Data Enhancer

Online data enhancement tool

Data Validator

Keep your customer database up to date

Data Innovator

Process huge amounts of data to create effective marketing campaigns