It is true that databases decay at a rate of over 40% a year and if you don't manage your customer data on an ongoing basis, it soon becomes incomplete, out of date or just plain inaccurate. That means you could find yourself spending a great deal on targeting people incorrectly. Or worse, upsetting the bereaved.

Keeping your customer database up-to-date is a time consuming and ongoing specialist task. A task which is critical to maintaining the value of your data.

Data Validator is an online Data Hygiene tool that enables users to upload data for cleansing and allows the selection of the following options:

• PAF (Post Office Address file) validation and repair
• Electoral Roll validation
• BT OSIS validation and repair (including XD flagging)
• Provision of landline and mobile phone numbers
• Gone Away Suppression
• Deceased Suppression
• Telephone Preference Service Suppression
• Mail Preference Service Suppression
• Provision of New Mover data
• De-duplication

For more information about Data Validator please contact Rob Bielby on 01565 653000 , or email data@m-i-g.com.