Data Innovator consists of a suite of client/server applications that can be run remotely as a managed solution or installed in-house on a self-managed basis. Multiple data sources and formats can be utilised to provide a single data view and provides access via a client user interface to enable users to report and interrogate the data.

Ad hoc queries and counts can be performed , campaigns planned, executed and measured quickly and easily.

Whilst the software secures a single marketing repository for data it allows flexible but secure access via TCP/IP. Thus 24/7 access is available for users via the client software installed on their computers.

What this solution will do for your business:

Data Assimilation

• Ability to update database from multiple sources in multiple formats.
• Ability to match new data variables.
• De-dupe records; provide single record where records span more than one dataset.

Data Segmentation

• Data Innovator allows users to identify and build data groups to exploit customer records that:
• Need to be retained because they are key at current levels.
• Need to be encouraged to visit more frequently.
• Need to increase spend.
• Target advocates.
• From the above target people to become members within compliance restraints.

Campaign Management

Data Innovator will also track communications with either mail, e-mail or SMS and by associating transactional information with activity, draw conclusions about the effectiveness of the campaigns.

For more information about Data Innovator please contact Rob Bielby on 01565 653000, or email data@m-i-g.com.