Has the postal strike forced the move to digital communications?

The panic which resulted from the postal strike has had a great impact on the use of email and SMS for communications. Many companies are working with MIG to move into the digital sector and reap the benefits of electronic communications which can be tracked and monitored. MIG ask the question – will people ever go back to ‘snail mail’?

The obvious benefit of SMS is that the recipient receives the message instantly. Due to the simplicity of SMS messaging and the enormous penetration of mobile phone ownership, SMS is becoming increasingly powerful and a far less intrusive method of communication than it used to be. With many people receiving emails as well as text on their mobile devices, users are less concerned about receiving texts. Even texts requesting automated email replies are becoming more popular and unique to the e-MSG platform.  MIG has had several requests for SMS and we have developed new SMS applications that are personalised and/or interactive, in particular used to capture email addresses.

MIG’s email platform e-MSG2 has had great success among our clients and reached 100% delivery on several occasions. The infrastructure supporting delivery is world class and is completely scalable to your business needs. e-MSG2 is so easy to use that non-technical people can send emails at a moment’s notice ensuring you can constantly keep your customers up to date. Monitoring the emails is also straightforward and you can track opens and clicks, therefore improving the intelligence of your future marketing activity and helping you to understand what works best for your target audience.

For more information on how MIG can help with your move to digital marketing and communications, please contact Lily Keeble on 01565 653000 or email lily.keeble@m-i-g.com.