About The Marketing Innovation Group

The Marketing Innovation Group (MIG) work with multi-channel retailers (and other market sectors) to leverage value out of customer interaction data regardless of channel. We use this data to improve relevance around the contact strategy which in turn drives significant improvements in response and conversion ratios. Clients benefit from our considerable multi-channel retail expertise for database marketing working with some of the most respected retail brands in the UK - the result - we gain "an unfair advantage" for all our clients!.

Our consultative approach combined with our patent protected technology has proven to reduce cost whilst improving operational effectiveness for multi-channel database marketing. Businesses working with MIG save time and money on customer marketing and operational efficiencies, this approach allows clients to focus budget spend around growing value out of existing customers (retention) by adopting a “micro” marketing strategy.

We work with our clients on the basis that -we do it for you - we then do it with you, and ultimately with our help and expertise you can perform all of the above with your in-house team.

MIG was one of the first businesses to see and exploit both the medium of Data and Digital communications as an integrated "Software as a Service" (SAAS) solution and has developed a web centric platform which is named “Intelligent Marketing®”
This platform now delivers improved ROI for a number of blue chip clients such as:

The business was co-founded in 2003 by Rob Bielby and Stephen Sumner, both of these people have signficant client and supply side experience in database marketing and multi-channel retailing;

Rob Bielby (Chief Executive)
Rob Bielby became involved in consultancy during the mid 1980’s following a retail career that culminated in establishing a marketing department and working on special projects at H.Samuel. Rob founded a business which was originally a new concept in retail, launching and selling Swatch and other fashion watch brands in concessions throughout the fashion industry, the business became a consultancy called “Retail Innovation” after selling the brand and assets to Swatch. He worked on a number of interim projects for Sears, Mappin & Webb, Harringtons, Little Levis, Sock Shop and the launch of the loyalty programme for the Football Pools industry. He co-founded a Direct Debit business to support Johnson & Johnson and its launch of Acuvue direct after successfully marketing the concept of Direct Debit in the dentistry and vet professions.

Contact: rob@m-i-g.com mobile +44(0)7940-566260

Marketing Innovation Group Limited Company Registered in England and Wales. Company Registration No. 1864836 Registered Office: Unit C1, Stanley Road Industrial Estate, KNUTSFORD, WA16 0EG