eMSG2 our world class email broadcast platform goes from strength to strength!
MIG advise clients on best practice regarding the design and content of emails which should help with their deliverability, prevent them getting caught up in overzealous spam filters and your servers being blacklisted by popular email service providers. There are a large set of rules which are applied to determine whether an email is likely to be spam and the content and design of your emails can be scanned by eMSG2 where any potential problems are highlighted.
eMSG2 is used to send bulk emails by customers or by us on their behalf. The platform can help you:
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Distribute emails and electronic newsletters.
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Send thousands of messages to the right people, at the right time, every time.
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Reach a global audience instantly.
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Track response and 'click thru' rates 24/7.
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Build a high value email database.
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Improve your marketing ROI.
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Back to topYour database should make you more money than it does
Even today with growth in the overall economy as fragile as it is, many companies are sat on dormant or fragmented and seemingly unusable data that is waiting to be organised and activated by someone who knows what they are doing. It's the equivalent of having a sales team sat around doing nothing.
It's not like the old days; data is now like DNA in that you only need a fragment to enable a professional to get the rest. It may be that you only have a delivery address but that is enough to get you much more including names, email addresses and telephone numbers. It is developments like these that many managers don’t know about and as a consequence they make decisions based on out-moded ideas that cost companies lost sales and missed opportunities.
This is an opportunity that Managing Directors everywhere should get hold of. Data management is one of those jobs that is put on the back burner because the people involved don’t really know what to do with it.
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Back to topSpam, it's not as simplistic as the naysayers make it out to be
Hands up, who amongst us has ever said something we genuinely and consciously believed to be true that turned out to be a complete contradiction of what we actually did or really felt; any Liberal Democrat voters amongst us?
Open any marketing publication in any media and it is no surprise to find industry commentators offering what seems to be valuable, if fairly obvious, advice on the importance of avoiding sending spam; one simple definition of which is unwanted communication.
Another definition of spam is communication the receiver has not solicited. Another is communication that has no consideration or care for the recipient. But go to Google and you will see that no accepted definition of spam actually exists. The concept of spam is so personal that even allowing for the perceived ubiquitous presence of it we are unable to agree what it actually is.
The reality for marketers, or anyone else that needs to do business is that most of what we do on a daily basis in any medium is spam because to communicate with the few that want to do business with we must communicate with many that don’t.
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Back to topLiverpool Boat Show May 2011
MIG are working with Marine Industry Events to provide the marketing technologies for the inaugural Liverpool Boat Show which is due to take place in May 2011. This prestigious event has the potential to become one of the most important and spectacular events of its kind in Europe, and MIG are proud to be involved.
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Back to topCustomer Innovator
Whoever gets to the future first has the best chance of being the winner and here at MIG we are in the future business. One of our key products is Customer Innovator; a product that facilitates world class customer management.
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Back to topEcommerce in 2020
The May edition of Internet Retailing offered up a fascinating insight into the evolution of ecommerce, inspired by the 10th anniversary of the dotcom bubble, the magazine offered a retrospective of the intervening decade alongside ideas and predictions for the decade ahead. Having lived through the dotcom experience ourselves we decided to get in on the act.
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Back to top10 things that every business should know about its customers
One of the best ways of evolving strategies to attract new customers is to take an in-depth look at the customers you already have. How well do you know your customers? Unless a business knows their customers inside out and is able to put their needs and desires first they will not get very far in attracting new ones.
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Back to topWorld Cup 2010 - what are the marketing opportunities?
The 2010 World Cup is scheduled to kick off in a few weeks time on June 11th. Given that football is the number one participatory sport in the world and the World Cup is the most widely viewed sporting event on the planet the opportunites for marketers are potentially colossal.
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Build and maintain your own interactive catalogues and brochures
