Gold Medal Travel appoints MIG in a move to extend digital marketing capability

Gold Medal Travel, a leading UK travel company, has recently signed a contract with the Marketing Innovation Group (MIG). This provides Gold Medal Travel with access to component parts of MIG's unique Intelligent

Marketing Hub including the integrated email delivery, data analytics and data processing facilities offered by the "IM Hub". The agreement sees Gold Medal Travel taking licences for MIG's Intelligent Marketing® suite, which incorporates Customer Innovator and Customer Interrogator as well as MIG's email platform e-Msg2.

Are you making the most of your customer database?

Customer acquisition seems to be the most attractive option when it comes to building your database and reaping its benefits. However, depending on your budget, it may not be the most suitable option, particularly in our current economic climate. Customer retention is where your focus should be and MIG are here to help.

Online Retailers Fail to Check or Influence Their Online Reputation

An alarming 50% of British businesses do not check the Internet for material about them, according to recent research. These businesses accepted they were unaware of what was being communicated by others on the Internet about their offerings.

Furthermore, and most importantly, 48% of all respondents don't have any facilities in place to help influence or control their online reputation nor to address any inaccuracies and harmful material that could negatively impact their reputation.

Lock-in your customers so that they become loyal

Carlos Dunlap, Vice President of Business Intelligence at Maritz Loyalty Marketing, says, perhaps alarmingly, that "loyalty reward programmes don't create loyal customers" - at least, not by themselves. It's true that rewards programmes can promote desired behaviours but, beyond that, wise marketers are finding out what their best customers really want and need, not just from the rewards programme but from the brand itself. By properly analysing the research and data gathered from customers, employees and the rewards programme, marketers can ‘see through the eyes of customers’ and better understand their experiences with the brand. This gives marketers the power to improve brand touch points, leading to better customer attitudes and desired behaviours, and even creating advocates for the brand.

Home improvement database enhanced with a new source of planning permission applications for MIG

MIG have exclusive access to a new data source of planning permission applications. This will help ensure better campaign responses by targeting specific criteria identified within the data. Not only can you select from these criteria, but the nature of the application can be a good indicator of both the wealth and purchasing requirements of a household.

MIG is proud to be a supplier for FC Barcelona

In light of FC Barcelona’s success in the Champions League final, MIG are very proud to be associated with Kitbag and FC Barcelona.  MIG’s patented iBrochure technology was employed to produce an online catalogue that delivers a dynamic and multi-lingual solution for the club in a completely new way.

This unique iBrochure produced by MIG is a single catalogue but appears in 3 languages, English, Spanish and Catalan depending on the user’s preference selected when opening.  The catalogue itself can also be updated at will by amending the product item database that provides content for the catalogue.  Please click here to visit the iBrochure.

Interactive Store Window Patent Granted to MIG

   The Interactive Store Window (ISW) has been
   successfully patented in the UK and Europe as
   an internet linked retailing system and data
   capture device.  The solution devised by MIG
   over 4 years ago and test launched in Covent
   Garden in London at that time, has since
   become recognised as a valuable retailing tool
   of the future.